At Snake Hawk Press, I was given the amazing opportunity to fully redesign the iconic branding of Oyster Bake. Annually, this event hosts over 70,000 patrons and more than 7,000 volunteers over a 2 day weekend to kick off Fiesta. While conceptualizing the direction for this event, I tried to incorporate everything that makes this festival PURO SAN ANTONIO. I wanted to highlight the vibrancy of the culture, amazing food, live music, and the overall spirit of Fiesta. The identity system I designed organized the different types of volunteers and VIP guests into a visually recognizable hierarchy. The signage, festival collateral, stage design, posters, and festival merch was all designed to compliment the new branding and logo. I admit this was a huge undertaking but it stands as one of my favorite projects to date.
* Created in collaboration with Cruz Ortiz at Snake Hawk Press, LLC